The Supreme URL 2.0 is a two-step URL, meaning that it requires customers to head to the search results before clicking into your listing directly.
This URL is effective for this very reason - it requires exactly two steps that mimic an organic purchase.
However, this also means that depending on the keyword you’re targeting, it may also show other results in the process:
Let’s use this product as an example:
"ZYLISS Susi 3 Garlic Press "No Need To Peel" - Built in Cleaner - Crusher, Mincer and Peeler, Cast Aluminum"
If we were to target the keyword "garlic press" with the Supreme URL 2.0, Amazon will pull up additional products besides your own:
This is unavoidable especially when targeting a high-volume keyword like "garlic press" where there are many results.
To minimize confusion and maximize conversions on your listing, we recommend that you provide an intermediary page and provide as many details as you want of your product when creating the link as shown here:
The result is an intermediate page that shows the customer what product to find before the results appear, ensuring that you still maintain full keyword attribution upon conversion.
Now you can start getting the traffic your product needs with no problems!