What is UTM?

Urchin Tracking Module (UTM) tags are parameters added to the end of URLs that will help you to figure out the performance of a campaign and identify where your traffic is coming from!

With UTM tags you will be able to sort out your data in your Google Analytics dashboard.

There are three main UTM parameters to use:

  1. Source:

    This would be the brand name of the traffic source; therefore, is the place where people are coming from. For example, the source could be Facebook, Twitter, etc.

  2. Medium:

    This is the type of traffic that is coming from the source or the type of post you are sharing, such as an email, banner, CPC, etc.

  3. Campaign:

    This is the name of the campaign you are creating and it allows you to know the purpose of the traffic you are getting.


Add UTM tags to your tracking link.

Now that you know what UTM tags are, we will quickly show you how to use them on Pixelfy.me!

First of all, what you need to know is that you can only add the UTM tag on the "Any URL" tracking links.

To start, you will need to create your Any URL. Don't forget to set a Link Title and submit the Destination URL you want to use.

Once you have entered this information, click on "Show advanced options" to display the Link Customization Menu:

Within those options, you will find the UTM tags option, which you need to enable, and fill out the options for UTM Source, UTM Medium, and UTM Campaign. The last two parameters are UTM Campaign Term and UTM Campaign Content, which are optional.

On the Generated URL, you will be able to see the final URL the client will be redirected to.


Now you are ready to create your tracking link and add UTM tags!

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