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What is a Tracking Code?
What is a Tracking Code?

In this article we will show you what is a Tracking Code.

Esteban avatar
Written by Esteban
Updated over a week ago

A Tracking Code is a piece of code snippet also known as a Retargeting Pixel. You can store as many Tracking Codes as you would like in, so that you can then embed them into your Tracking Links.

Whenever a tracking code is assigned to a link, anyone who clicks on that link will automatically be tagged with the embedded Tracking Code. He/She can then be retargeted through the corresponding marketing channel.

For example, if you embed a Facebook Pixel Tracking Code to a Tracking Link used by an influencer, you can then retarget his/her audience with targeted Facebook Ads for up to 180 days.

Learn how you can add a Tracking Code by clicking here!

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