Here's how you get it:
First, log into your Twitter Business profile through Twitter Analytics.
In the top menu, select the option "Tools" and click on "Events Manager"
If you have not created a Pixel (event) before, the following page will appear, to create a Pixel, simply click on "Add event source"
On the next page, you will find two options available, select the one that reads "Universal website tag" and click on "Next"
Next, copy the code snippet and add your tracking code to your Pixelfy account
Important: Make sure to manually select the whole code and paste it on Pixelfy correctly. Otherwise, it won't work.
Finish setting up your Twitter Pixel directly on Twitter's Platform.
🔖 You can learn more about tracking codes in the following articles: