X (formerly Twitter) lets you create a pixel through the X Ads platform. Here's how you get it:
Note: X's interface is updated regularly, so the screenshots below reflect the previous Twitter Ads layout. The steps and labels may look slightly different in the current X Ads UI, but the flow is the same.
First, log into your X Ads account at ads.x.com.
In the top menu, select the option "Tools" and click on "Events Manager"
If you have not created a Pixel (event) before, the following page will appear, to create a Pixel, simply click on "Add event source"
On the next page, you will find two options available, select the one that reads "Universal website tag" and click on "Next"
Next, you will need to agree to the Terms of use.
Next, copy the code snippet and add your tracking code to your Pixelfy account
Important: Make sure to manually select the whole code and paste it on Pixelfy correctly. Otherwise, it won't work.
Finish setting up your X Pixel directly on X's platform.
đ You can learn more about tracking codes in the following articles: